ABOUT US
Brand Story
BOBA CHiC: A Taiwanese Bubble Tea Brand That Makes What It Sells.
BOBA CHiC is a bubble tea brand born in Taichung, Taiwan. Unlike most brands in this space, we own our manufacturing. Our facility has been producing tea and boba ingredients for over two decades. Today, we offer 10 product series, export to 40+ countries, and hold a distinction no other Taiwanese boba brand can claim: all four of the world's top food awards, iTQi 3-Star, Great Taste 2-Star, Monde Selection, and A.A. Taste Award.
Taiwan Created Boba. We're Bringing It to Your Shelf.
Our foundation is a tea manufacturing facility with over 20 years of hands-on expertise. Every pearl, every tea powder, every recipe comes off our own production line in Taiwan.
In 2018, we decided to step out from behind the scenes. We built BOBA CHiC not just to manufacture, but to show the world what authentic Taiwanese boba should look and taste like, on our own terms.
We Have Factory Roots But Speak a Young Language.
Boba brands today fall into two camps. Some are trendy startups with great visuals but no factory, outsourcing everything with limited control over quality. Others are legacy manufacturers with solid production but outdated branding that doesn't connect with today's consumers.
BOBA CHiC is neither. Every product comes from our own line. Our quality is certified by international judging panels, iTQi, Great Taste, and Stevie Awards. And our brand was built from day one for a global, young audience: bold, playful, unapologetic.
Factory Discipline. Kitchen Freedom.
The best boba experience isn't the one someone hands you. It's the one you make yourself, your way, with whatever you feel like throwing in.
That's why we pack factory-grade ingredients into DIY kits that anyone can play with at home. You feel free to experiment because you trust what's inside. Open a box of BOBA CHiC, and you're not just getting a drink. You're getting a quality-backed creative session.
Putting Taiwanese Boba on Every Shelf, for Good.
Walk into any Western supermarket's Asian aisle. You'll find Japanese soy sauce, Korean ramen, and Thai curry paste. But Taiwan, the place that invented boba, is barely represented.
BOBA CHiC is here to change that. Our goal isn't just to sell more products. It's to give Taiwanese boba a permanent home on supermarket shelves worldwide, the way soy sauce belongs to Japan and ramen belongs to Korea.
Made in Taiwan. Make It Yours.
